Real Numbers. Real Companies.
20 Indian companies joined our private beta in January 2026. These are their actual early results — unfiltered.
The Breakthrough Case
How Deccan E-commerce Services went from zero recovery capability to ₹58,000 recovered in 6 weeks.
74% cart abandonment with zero recovery capability. Over 65% of traffic was cookie-blocked, making Meta and Google attribution unreliable. Monthly ad spend of ₹4.5L was producing unclear ROI.
Deployed UMAP360™ Triple-Stitch identity resolution with WhatsApp recovery triggers. Ad click IDs captured server-side. Funnel tracking set up across web and mobile in under 3 days.
₹58,000 recovered via WhatsApp triggers at an 8.4% recovery rate. Attribution clarity improved from 26% to 79%. Platform paid for itself within 5 weeks.
"Within 6 weeks we could actually see which ads were driving real orders. The WhatsApp recovery was the first time we recovered abandoned carts at scale — ₹58,000 that would have just been lost."
20 Companies. 20 Journeys.
From Vijayawada to Bangalore — real early-stage results from our January 2026 beta cohort.
What to Expect in Your Sector
Average early results across our beta cohort — honest ranges, not best-case projections.
High cart abandonment with no recovery loop. 65%+ users cookie-blocked, making Google and Meta attribution unreliable.
First WhatsApp recoveries within 2 weeks of go-live. Attribution signal stabilises by week 6. Revenue impact visible by end of month 2.
Trial signups unattributed across desktop and mobile. Wasted spend on channels that looked weak but were actually mid-funnel assists.
Attribution clarity improves within 3–4 weeks. CAC reduction visible after the first full campaign cycle with clean data (~6 weeks).
KYC dropout with no re-engagement capability. Regulatory concerns about tracking. No clarity on which digital channels drive actual conversions.
DPDP Act and RBI guideline compliant by design. SHA-256 hashed PII. Explicit consent flows. Full audit trail available.
Missed appointments with no structured follow-up. Ad spend untraceable to actual bookings. Patient journey fragmented across devices.
All health data handled with DPDP Act compliance. No raw PII stored — only consent-collected hashed identifiers used for re-engagement.
Demo requests that go cold. Parent-student multi-device journeys that break attribution. WhatsApp follow-up done manually and inconsistently.
Automated WhatsApp reminders live within a week. Enrollment lift visible within the first full admissions cycle (~4–6 weeks).
Long research cycles (2–4 weeks) with no attribution across touchpoints. Site visit inquiries not linked back to the original ad click.
Long sales cycles mean data takes 6–8 weeks to mature. Attribution clarity comes first; lead recovery results follow in month 2.
Beta Cohort Aggregate
Pooled results across all 20 beta companies after 6 weeks of operation.
What We Learned the Hard Way
Every result on this page is from real beta data. We show the full range — not just the wins.
Hypothesis: SMS has 98% open rates — it should outperform WhatsApp.
Reality: 2.1% recovery rate vs WhatsApp's 7–9%. Users treat promotional SMS as spam regardless of personalisation.
Hypothesis: Immediate messages catch users while they're still thinking about the product.
Reality: Instant messages had 3x higher block rates. A 35–50 minute delay increased recovery rates by 40%.
Insight: Recovery rates varied widely by industry, product price point, and user intent signal strength.
E-commerce hit 8–10%. SaaS was 5–7%. HealthTech was 10–14% (high intent, high stakes).
Insight: Companies expected instant attribution clarity but the first 2–3 weeks had noisy data. Signal stabilised by week 5–6 as identity stitching accumulated data.
20 Companies in the Programme
January 2026 private beta — Bangalore, Hyderabad, and Vijayawada.
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