Looking for a Branch Alternative?
Branch starts at $499/mo for mobile attribution and deep linking. UMAP360 offers web-first attribution + analytics + recovery — starting free, priced in INR.
Why teams switch.
Web attribution + analytics + recovery — beyond mobile deep links
- 01
Attribution + Recovery
Branch tells you where users came from but can't recover the ones who drop off. UMAP360 combines attribution with WhatsApp/email/SMS recovery — closing the loop from ad click to conversion.
- 02
Web-First Attribution
Branch was built for mobile deep linking. UMAP360 is built for web-first businesses — UTM tracking, click ID capture (gclid, fbclid), and identity stitching for D2C brands with Shopify stores.
- 03
Free Plan in INR
Branch removed its free tier in July 2025 and starts at $499/mo in USD. UMAP360 has a permanent free plan for 5K users, priced in INR.
UMAP360 vs Branch, side by side.
| UMAP360 This platform | Branch Competitor | |
|---|---|---|
| Multi-Touch Attribution | ✓ | ✓ |
| Deep Linking | Coming Soon | ✓ |
| Mobile SDKs (iOS/Android) | Coming Soon | ✓ |
| Marketing Dashboards | ✓ | ✓ |
| Funnel Analysis | ✓ | ✗ |
| Retention Cohort Analysis | ✓ | ✗ |
| WhatsApp/Email/SMS Recovery | ✓ | ✗ |
| Identity Stitching | ✓ | ✓ |
| INR Pricing | ✓ | ✗ |
| Free Plan | 5K users | Removed (July 2025) |
✓ included · ✗ not on this platform · accent column = UMAP360
Common questions, honest answers.
For web attribution, yes. UMAP360 supports 4 attribution models (first-touch, last-touch, linear, time-decay) with configurable lookback windows. For mobile attribution, Branch is stronger — it has deferred deep linking, SKAdNetwork support, and native mobile SDKs that UMAP360 doesn't offer.
No. UMAP360 doesn't offer deep linking. If deep linking is critical for your mobile app, you may need Branch for that specific feature. Some teams use UMAP360 for web attribution + analytics and Branch for mobile deep links.
Branch has deep linking (deferred, contextual, universal links), mobile SDKs (iOS, Android, Flutter, React Native, Unity), SKAdNetwork support, and an AI-powered dashboard builder (Ivy). Branch is purpose-built for mobile apps; UMAP360 is purpose-built for web-first businesses.
Yes. Branch was built for mobile apps. UMAP360's web SDK is designed for D2C brands with Shopify stores, landing pages, and web apps. If your primary traffic is web-based, UMAP360 offers better value with attribution + analytics + recovery in one platform.
Switch from Branch.
Free up to 5K monthly users. INR-priced plans. Setup in five minutes.
DPDP · GDPR · SHA-256 · SOC 2 in progress