Looking for a Branch Alternative?
Branch starts at $499/mo for mobile attribution and deep linking. UMAP360 offers web-first attribution + analytics + recovery — starting free, priced in INR.
90%+
Cost Savings vs Branch
5-in-1
CDP + Analytics + Attribution + Engagement + Recovery
30 min
Setup Time — Self-Serve
Feature Comparison: UMAP360 vs Branch
See how UMAP360 stacks up against Branch across the features that matter most.
| Feature | UMAP360 | Branch |
|---|---|---|
| Multi-Touch Attribution | ||
| Deep Linking | ||
| Mobile SDKs (iOS/Android) | ||
| Marketing Dashboards | ||
| Funnel Analysis | ||
| Retention Cohort Analysis | ||
| WhatsApp/Email/SMS Recovery | ||
| Identity Stitching | ||
| INR Pricing | ||
| Free Plan | 10K users | Removed (July 2025) |
Why Teams Switch from Branch
Web attribution + analytics + recovery — beyond mobile deep links
Attribution + Recovery
Branch tells you where users came from but can't recover the ones who drop off. UMAP360 combines attribution with WhatsApp/email/SMS recovery — closing the loop from ad click to conversion.
Web-First Attribution
Branch was built for mobile deep linking. UMAP360 is built for web-first businesses — UTM tracking, click ID capture (gclid, fbclid), and identity stitching for D2C brands with Shopify stores.
Free Plan in INR
Branch removed its free tier in July 2025 and starts at $499/mo in USD. UMAP360 has a permanent free plan for 10K users, priced in INR.
Pricing: UMAP360 vs Branch
Branch
From $499/mo (free tier removed July 2025, USD pricing)
- Primarily mobile-focused — web attribution is secondary
- No WhatsApp, email, or SMS recovery automation
- No engagement or re-engagement features
- USD pricing with $499/mo minimum — no free tier
- Free tier was removed in July 2025
- Marketing dashboards exist but no product usage analytics
UMAP360
Free up to 10K users, then ₹5,000/mo
- CDP + Analytics + Attribution + Recovery
- INR pricing — no USD conversion
- Free plan for up to 10,000 users
- Self-serve — no sales calls required
- WhatsApp recovery included
Free plan + INR pricing — Branch has no free tier and charges in USD
Frequently Asked Questions
Ready to Switch from Branch?
Join hundreds of Indian businesses that chose UMAP360 over Branch. Start free — no credit card required.