Attribution numbers no one trusted.
65%+ of traffic cookie-blocked by Safari and Brave. Meta and Google attribution disagreed by 30–40%. Ad spend producing leads no one could trace back to the campaign that earned them.
Company
Building the closed loop — for Indian businesses.
Founded 2025 in Vijayawada, Andhra Pradesh. Built by revenue operators tired of Western tools that don't fit Indian funnels — UMAP360 is INR-priced, DPDP-compliant, and WhatsApp-native by default.
Get started — freeup to 10K monthly events→- 2025
Founded
in Vijayawada, Andhra Pradesh. - 6
Team
founders, builders, design + dev partners. - 11
Customers
running the closed loop in production today. - 100%
DPDP-compliant
built in by design, not bolted on.
Why we exist
The attribution gap is a tax on Indian growth.
Identity, capture, recovery — closed loop.
Triple-Stitch identity resolution. Server-side click-ID capture that survives ad-block. WhatsApp recovery loops that fire within 60 seconds of a drop. The funnel knows what happened; recovery acts on it.
Built for Indian funnels, not adapted to them.
Multi-device family journeys. WhatsApp as the conversion channel, not email. INR price sensitivity that breaks per-event pricing models. DPDP compliance baked in. Not a Western SaaS with a rupee converter.
Values
How we work, in six lines.
- 1.0 Pricing
Transparent.
No hidden fees, no surprise overages. Clear pricing in INR. What you see on the tier card is what you pay; what you owe is what the closed loop earns.
- 2.0 Privacy
First, by design.
DPDP and GDPR compliant from day one — not bolted on. SHA-256 hashed identifiers across the stack. Your data stays yours; we never sell it, share it, or store raw PII.
- 3.0 Customer
Obsessed.
Real support in IST. Response measured in hours, not days. Your loop closing is the metric we optimize for — not our shipping cadence, not our roadmap velocity.
- 4.0 Numbers
Honest.
Real ranges, not projections. Real cohort outcomes, not pitch decks. We share what we measure even when it is smaller than we would like — overstated numbers cost more than understated ones.
- 5.0 India
Native, not transplanted.
Built for Indian payment flows, channels, regulations, and price sensitivity. WhatsApp-first because that is where conversion happens here. Priced in rupees because that is what businesses budget.
- 6.0 Speed
Ship in five minutes.
Setup in under 10 minutes — drop the SDK, connect ad accounts, signals start flowing. First measurable outcome within a week. No 6-month onboarding, no implementation contracts.
Journey
From the first SDK commit to today.
The beginning
Founded in Vijayawada, Andhra Pradesh as UMAP360 Private Limited. Started with one premise: the attribution gap is a tax on Indian growth and someone should fix it for INR pricing.
Q1 2025Building in stealth
Nine months of deep work on Triple-Stitch identity resolution, server-side ingestion, and WhatsApp recovery automation. No marketing, no fundraising — just product against real funnel data.
Q2–Q4 2025Beta cohort live
20 Indian companies invited to test in production with real money. Cohort spans e-commerce, EdTech, FinTech, HealthTech, MarTech, PropTech, HRTech, Analytics, and LogisticsTech.
January 2026In production
11 customers running the closed loop on their own funnels. INR-priced plans, DPDP-compliant by design. Cohort outcomes live on /case-studies. Building toward broader availability with proven ROI.
Right now
Team
Built by revenue operators who have been in your shoes.
Kalyanam Uday Kiran
Founder & CEOFounded UMAP360 in 2025. Previously built and led data-driven products across growth, ops, and strategy teams. Saw the attribution gap from the operator side first-hand.
CH Hari Chandana
Co-Founder & CTO4+ years building scalable data systems powering analytics and decision-making. Designs the production-grade databases that back the identity layer.
Madhavan Sathish
Design Partner9+ years designing and building analytical tools on top of large data sets. Leads metrics design and insight delivery across the product surface.
CH Sai Kumar
Data Scientist7+ years applying data science to real-world business problems. Owns the recovery-rate models and cohort-outcome math that anchor the case-studies cohort.
P Mohan
Sr. Software Engineer5+ years building robust backend systems and APIs. Owns ingestion and dispatch performance — the parts of the stack that have to keep up with every customer event.
Square Space
Development Partner16+ years of development experience across web, mobile, and backend systems. Partners with UMAP360 on platform scaling, integrations, and engineering capacity beyond the in-house team.
Run the same loop on your funnel.
Free up to 10K monthly users. INR-priced plans. Setup in five minutes — no card to add.
Built in India · DPDP · GDPR · SHA-256 · SOC 2 in progress