See the rupee value of every campaign.
One dashboard, one source of truth. Defend channel mix to the board with revenue tied back to the channels that earned it — not just clicks.
Solutions
Where attribution ends, recovery begins.
One platform stitches identity, captures every signal, and recovers what attribution misses.
Get started — freeup to 10K monthly events→The problem
The problem with traditional attribution.
Three numbers explain why your dashboards lie. They aren't outliers — they're the new baseline.
- 70%
of consumers actively block tracking cookies.
Pew Research, 2024 - 30%
attribution gap from Safari ITP alone — before Firefox ETP.
Apple WebKit ITP - 21%
of conversions remain completely unattributed in modern funnels.
Forrester, 2023
Who it's for
Built for the people who own growth.
Every role in the growth loop sees the same identity, the same signal, the same recovery.
Connect ad spend to revenue. Ship recovery flows.
Without a six-tool integration tax. Trigger recovery flows in plain English; iterate without engineering tickets and without losing attribution at the redirect.
One identity graph. SDK in five minutes.
Server-side ingestion, batched and retryable. RESTful API and webhooks for everything else. Hashed PII, audit-ready logs, no black box.
Identity graph
Resolve identity across cookie-blocked sessions.
Three layers stitch anonymous, ad-platform, and authenticated identity into one persistent graph.
01
Anonymous
First-party cookies with 365-day persistence. Survives Safari ITP and Firefox ETP without third-party reliance.
02
Attribution
gclid, fbclid, and UTM capture from URL — never lose ad-platform attribution at the redirect.
03
Identified
SHA-256 hashed email + phone graph stitches anonymous to known. Cross-device, zero raw PII storage.
Capture
Capture every signal.
Browser, server, mobile, webhook — UMAP360 ingests them all into one schema.
- Ad clicks across Google + Meta.Server-side via the Conversions API. No browser-pixel loss.
- Cross-device journeys.Anonymous → identified the moment they sign in. The full journey reassembles automatically.
- Custom events via SDK.5-minute install. Batched, retryable, offline-tolerant. RESTful API + webhooks for everything else.
POST /v1/batch
// SDK auto-fires on cart drop-off
umap.track({
event: 'cart_abandoned',
properties: {
cart_value: '2890.00',
currency: 'INR',
items: 3,
gclid: 'EAIaIQob...',
device: 'mobile-ios',
},
user: {
anon_id: 'a8f3...',
email_h: 'sha256:7a91...',
}
});
// → identity graph stitched
// → trigger engine evaluates rules
// → WhatsApp dispatched in 60sRecover
Recover what attribution misses.
Identity + signal alone don't move revenue. UMAP360 closes the loop with the channels that actually convert.
Recovery across every conversion goal.
WhatsApp, email, SMS, and RCS + more — orchestrated across cart, signup, booking, subscription. 98% open rates on WhatsApp. Triggered within 60 seconds of drop-off, when intent is highest.
True ROI dashboard.
Revenue, not attributed conversions. INR-tied, funnel-step level.
Trigger rules in plain English.
No SQL. Compose, scope, ship in five minutes flat.
Industries
Built for modern businesses.
Eleven verticals. Eleven funnel shapes. Same identity-stitch + signal-capture + recovery loop adapted to each.
E-commerce & D2C.
Recover Safari-blocked carts. Stitch app + web sessions across devices. Send WhatsApp recovery within 60 seconds of drop-off — when intent is still hot.
13.5%Cart recovery
98%WhatsApp opens
+47%Attribution lift
8.2×Recovery ROI
What you get01 02 03
Cart-abandonment recovery via WhatsApp, triggered within 60 seconds of drop-off
Anonymous → identified the moment they sign in to checkout — no journey reset
Multi-store and multi-channel inventory attribution in one identity graph
How we compare
One platform for the closed loop.
Traditional analytics tells you what happened. Single-purpose tools each solve one piece. UMAP360stitches identity, captures every signal, and recovers what's lost — in one platform.
| UMAP360 All-in-one | Attribution Tools Attribution-only | Product Analytics Measurement-only | MarTech Tools Channel-only | CDP / Data Tools Data-pipe-only | |
|---|---|---|---|---|---|
| No-cookie data capture | ✓ | Partial | ✗ | Partial | Partial |
| Cross-device identity stitching | ✓ | ✓ | Partial | ✓ | ✓ |
| Built-in recovery (WhatsApp / email / SMS) | ✓ | ✗ | ✗ | ✓ | ✗ |
| DPDP & GDPR-native compliance | ✓ | Partial | Partial | Partial | Partial |
| True ROI dashboard (revenue, not clicks) | ✓ | Partial | ✗ | ✗ | Partial |
| Indian rupee pricing & INR billing | ✓ | ✗ | ✗ | ✗ | ✗ |
| Time to first signal captured | 5 min | ~1 day | ~1 day | ~1-3 days | ~1 day |
✓ supported · ✗ not supported · partial = limited or via add-on
Close the loop today.
Free up to 10K monthly users. INR-priced plans. Setup in five minutes.
DPDP · GDPR · SHA-256 · SOC 2 in progress · contact@umap360.com