Starter
FreeForever
Stitch identity and start measuring — no card, no commitment.
- Up to 10K identified users / month
- Identity stitching + funnel tracking
- WhatsApp · Email · SMS · RCS recovery
- 30-day data retention
- Community support
Pricing
Pay for the loop, not the dashboard.
Free up to 10K monthly users. INR-priced plans from ₹5K. UMAP360 charges only when the loop earns its keep.
Get started — freeup to 10K monthly events→Free starter
with no card to add.Trial paid plans
for 14 days.Up to 70% lower
vs comparable enterprise stacks.DPDP and GDPR
compliant from day one.
Plans
Start free. Scale when the loop pays for itself.
Four tiers, billed by monthly users. Every channel — WhatsApp, Email, SMS, RCS — works on every plan. Upgrade when a feature limits you, no contract renegotiation.
Region
Billing
Starter Plus
₹5,000per month
Step up volume + retention when measurement turns into recovery.
- Up to 50K identified users / month
- WhatsApp · Email · SMS · RCS recovery
- 90-day retention
- 5 team members
- Email support · 48h response
Growth
₹25,000per month
Full retention, API access, A/B testing — production scale.
- Up to 100K identified users / month
- WhatsApp · Email · SMS · RCS recovery
- 12-month retention
- Unlimited team members
- API access + A/B testing
- Priority support · 24h response
Enterprise
CustomTalk to us
Unlimited users, dedicated manager, custom contracts and SLA.
- Unlimited identified users
- WhatsApp · Email · SMS · RCS recovery
- Dedicated account manager
- Custom integrations + 99.99% SLA
- White-label option
- Phone + Slack support
14-day trial on paid plans · cancel anytime · prices exclude applicable tax
Calculate
How much can you recover? Conservative estimate.
Plug in your numbers. We pick a plan and project a conservative monthly recovery using industry-standard re-engagement rates — no UMAP360-owned claims. Real recovery depends on industry, channel, and offer.
Inputs
Conversions1,250/ month at your CR
Drop-offs48,750never converted
Recoverable3,9008% conservative
Recovered revenue₹58,50,000/ month
Recommended plan
Starter Plus
₹5,000 / mo or ₹4,167 / mo billed annually · save 20%Step up volume + retention when measurement turns into recovery.
- UsersUp to 50K / mo
- ChannelsWhatsApp · Email · SMS · RCS
- SupportEmail · 48h
At your scale, this plan recovers itself 1170.0× over per month — net gain ~₹58,45,000.
Methodology · 8% conservative re-engagement rate (industry studies on email + WhatsApp + SMS combo; 5-12% range, conservative end picked). Recovered revenue scales with repeat-orders / yr to reflect customer LTV — set to 1 for a single-purchase view. Inputs map 1:1 to plan tiers via identified-user count. ROI excludes annual-billing 20% discount and any setup time.
Compare plans
Every feature, side by side.
Pick the smallest tier that fits your monthly users today. You can move up the moment a feature limits you — no contract renegotiation.
| Starter Free | Starter Plus ₹5K / mo | Growth ₹25K / mo | Enterprise Custom | |
|---|---|---|---|---|
| Identified users / month | 10K | 50K | 100K | Unlimited |
| Identity stitching | ✓ | ✓ | ✓ | ✓ |
| Recovery channels (WhatsApp · Email · SMS · RCS) | ✓ | ✓ | ✓ | ✓ |
| Data retention | 30 days | 90 days | 12 months | Custom |
| Team members | 1 | 5 | Unlimited | Unlimited |
| API access | ✗ | ✗ | ✓ | ✓ |
| A/B testing | ✗ | ✗ | ✓ | ✓ |
| Custom integrations | ✗ | ✗ | ✗ | ✓ |
| Dedicated manager | ✗ | ✗ | ✗ | ✓ |
| SLA | 99% | 99.5% | 99.9% | 99.99% |
| Support | Community | Email · 48h | Priority · 24h | Phone + Slack |
✓ included · ✗ not on this tier · upgrade anytime, prorated
Custom plans
Higher volume, custom contract, or demo it first?
We scope Enterprise contracts around your monthly users, channels, and SLA. Or try the demo first — seeded workspace, no setup, 30-second walkthrough.
FAQ
Common questions, honest answers.
Pricing & Billing
Yes. The Starter tier is free forever for up to 10,000 identified users per month. No credit card, no trial countdown — identity stitching, funnel tracking, and email recovery are included.
Yes. Upgrade anytime — billing prorates from the day of the change. Downgrades take effect at the end of your current monthly cycle. No lock-in, no penalty fees.
Pay 12 months upfront and save 20% — Growth drops from ₹25,000/month to ₹20,000/month, billed once a year. Starter Plus moves from ₹5,000 to ₹4,167/month equivalent. Free and Enterprise tiers are unaffected.
Yes. Starter Plus and Growth include a 14-day free trial. A card is required to start the trial but you are not charged until day 15. Cancel any time before then with no fees.
We notify you at 80% of your monthly user limit and again at 100%. Tracking does not stop. You can upgrade to the next tier or stay on the current one through the cycle — we do not block accounts for overages.
Credit cards (Visa, Mastercard, Amex), UPI, and bank transfers for annual plans. Enterprise customers can pay via international wire. Razorpay handles all payments.
Product & Support
A unique person we have stitched at least one signal to in the billing month — an email, a phone number, or a hashed device ID. Anonymous traffic is not counted. Billing is on identified users only — we do not bill per event — though Fair Usage Policy (FUP) limits on event volume apply to keep the platform performant. Typical limits sit well above what most teams reach; reach out if your event volume is unusually high and we will work it out.
When a user drops at a defined funnel step, UMAP360 fires a webhook within 60 seconds. If you have connected a WhatsApp API (Gupshup, Interakt, or WATI), a personalised message is sent automatically. Email and SMS work the same way.
Most teams are live in under 30 minutes — drop the SDK snippet on your site, connect your ad accounts, and signals start flowing immediately. Full integration with custom funnel rules typically takes one to two days.
PII is SHA-256 hashed before storage — we never persist raw contact data. Data in transit and at rest is AES-256 encrypted. Hosted on Supabase (India region) with DPDP and GDPR compliance built in. Right-to-Erasure is one API call.
Out of the box: Meta Ads, Google Ads, Shopify, Razorpay, Gupshup, Interakt, and outbound webhooks. The SDK ships for web (JS), iOS, Android, React Native, and Flutter. Zapier and Make.com cover the long tail.
Yes — that is what Enterprise is for. Tell us your monthly users, channels, and SLA needs and we will scope a contract that fits. Most Enterprise contracts also include a dedicated account manager and custom integrations.
Get started
Free starter, no card.Pay when it pays.
Starter is free forever for up to 10K monthly users. Add channels and retention as you grow. Cancel any time — no penalty fees, no contract renegotiation.
₹0 to start · DPDP & GDPR compliant · cancel any time