Looking for a Segment Alternative?
Segment's full CDP suite costs $25K–$200K/year. UMAP360 gives you event tracking + analytics + attribution + recovery in one platform — starting free, priced in INR.
90%+
Cost Savings vs Segment
5-in-1
CDP + Analytics + Attribution + Engagement + Recovery
30 min
Setup Time — Self-Serve
Feature Comparison: UMAP360 vs Segment
See how UMAP360 stacks up against Segment across the features that matter most.
| Feature | UMAP360 | Segment |
|---|---|---|
| Event Tracking SDK | Web SDK | Web + Mobile SDKs |
| Identity Resolution | ||
| Product Analytics & Dashboards | ||
| Multi-Touch Attribution | ||
| Funnel Analysis | ||
| WhatsApp/Email/SMS Recovery | Via Twilio Engage add-on | |
| 300+ Integrations | ||
| INR Pricing | ||
| Free Plan (10K users) | Free plan (1K visitors) | |
| Self-Serve Setup (<30 min) | Team plan only |
Why Teams Switch from Segment
All-in-one tracking + analytics + attribution + recovery — without the enterprise price tag
All-in-One Platform
Segment's core product routes data to other tools. UMAP360 combines event tracking, analytics dashboards, attribution, and recovery in one platform — no need for 3-4 separate subscriptions.
INR Pricing, India-First
Segment charges in USD with the full CDP suite costing $25K+/year. UMAP360 starts free and prices in INR — built for Indian unit economics.
Self-Serve Setup
Segment's higher tiers require sales calls and enterprise contracts. UMAP360 is fully self-serve — install the SDK and see data in under 30 minutes.
Pricing: UMAP360 vs Segment
Segment
$120/mo (Team) to $25K–$200K/yr (Business/CDP suite)
- Core product is data routing — analytics requires separate tools like Mixpanel or Amplitude
- WhatsApp/SMS/email engagement only via Twilio Engage add-on (additional cost on top of CDP)
- USD-only pricing — no INR plans
- Business/CDP tiers require enterprise sales process
- Full platform (Connections + Unify + Engage) can cost $25K–$200K/yr
- Complex setup — typically requires engineering resources to implement
UMAP360
Free up to 10K users, then ₹5,000/mo
- CDP + Analytics + Attribution + Recovery
- INR pricing — no USD conversion
- Free plan for up to 10,000 users
- Self-serve — no sales calls required
- WhatsApp recovery included
Get analytics + attribution included at a fraction of Segment's cost — all in INR
Frequently Asked Questions
Ready to Switch from Segment?
Join hundreds of Indian businesses that chose UMAP360 over Segment. Start free — no credit card required.