Looking for a Segment Alternative?
Segment's full CDP suite costs $25K–$200K/year. UMAP360 gives you event tracking + analytics + attribution + recovery in one platform — starting free, priced in INR.
Why teams switch.
All-in-one tracking + analytics + attribution + recovery — without the enterprise price tag
- 01
All-in-One Platform
Segment's core product routes data to other tools. UMAP360 combines event tracking, analytics dashboards, attribution, and recovery in one platform — no need for 3-4 separate subscriptions.
- 02
INR Pricing, India-First
Segment charges in USD with the full CDP suite costing $25K+/year. UMAP360 starts free and prices in INR — built for Indian unit economics.
- 03
Self-Serve Setup
Segment's higher tiers require sales calls and enterprise contracts. UMAP360 is fully self-serve — install the SDK and see data in under 30 minutes.
UMAP360 vs Segment, side by side.
| UMAP360 This platform | Segment Competitor | |
|---|---|---|
| Event Tracking SDK | Web SDK · Mobile Coming Soon | Web + Mobile SDKs |
| Identity Resolution | ✓ | ✓ |
| Product Analytics & Dashboards | ✓ | ✗ |
| Multi-Touch Attribution | ✓ | ✗ |
| Funnel Analysis | ✓ | ✗ |
| WhatsApp/Email/SMS Recovery | ✓ | Via Twilio Engage add-on |
| 300+ Integrations | In-process (Beta) | ✓ |
| INR Pricing | ✓ | ✗ |
| Free Plan (5K users) | ✓ | Free plan (1K visitors) |
| Self-Serve Setup (<30 min) | ✓ | Team plan only |
✓ included · ✗ not on this platform · accent column = UMAP360
Common questions, honest answers.
UMAP360's web SDK (~8KB) supports track, identify, page, screen, alias, and group calls — similar to Segment's analytics.js. The key difference: UMAP360 also includes built-in analytics dashboards, multi-touch attribution, and recovery automation, so you don't need to add Mixpanel or Amplitude on top.
Segment has 300+ integrations, mobile SDKs (iOS, Android, React Native), and the Twilio Engage add-on for advanced journey orchestration. UMAP360 currently has a web SDK only and supports key integrations (GA4, Meta, Shopify, Razorpay, BigQuery). If you need a massive integration ecosystem or native mobile tracking, Segment may be the better fit.
Segment's self-serve Team plan starts at $120/mo. The full CDP suite (Connections + Unify + Engage) costs $25K–$200K/year. UMAP360 is free for up to 5,000 users and starts at ₹5,000/mo — all in INR, with analytics and attribution included.
Yes. UMAP360's SDK has a similar API surface (track, identify, page calls). UMAP360 also has a Segment connector that can ingest events via webhook, so you can run both in parallel during migration.
Switch from Segment.
Free up to 5K monthly users. INR-priced plans. Setup in five minutes.
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