Looking for a CleverTap Alternative?
CleverTap is a powerful engagement platform, but it lacks multi-touch attribution. UMAP360 combines engagement + analytics + attribution — starting free.
90%+
Cost Savings vs CleverTap
5-in-1
CDP + Analytics + Attribution + Engagement + Recovery
30 min
Setup Time — Self-Serve
Feature Comparison: UMAP360 vs CleverTap
See how UMAP360 stacks up against CleverTap across the features that matter most.
| Feature | UMAP360 | CleverTap |
|---|---|---|
| WhatsApp Campaigns | ||
| Email Campaigns | ||
| SMS Campaigns | ||
| Push Notifications | ||
| In-App Messaging | ||
| Multi-Touch Attribution | Via partners | |
| Funnel Analysis | ||
| Identity Resolution | ||
| Mobile SDKs | ||
| Free Plan (no time limit) |
Why Teams Switch from CleverTap
Engagement + attribution — with a free plan and transparent pricing
Multi-Touch Attribution Built In
CleverTap relies on integration partners (like Airbridge) for attribution. UMAP360 has 4 built-in MTA models (first-touch, last-touch, linear, time-decay) — see which campaigns drive revenue without extra tools.
Free Plan, Not Just a Trial
CleverTap offers a 30-day trial, then starts at $75/mo. UMAP360 has a permanent free plan for up to 10,000 users — no time limit, no credit card required.
Lightweight Web SDK
UMAP360's web SDK is ~8KB gzipped with event batching and retry logic. If your primary channel is web (Shopify, landing pages), UMAP360 is purpose-built for that.
Pricing: UMAP360 vs CleverTap
CleverTap
From $75/mo (~Rs 6,000/mo) for 5K MAU (Essentials plan)
- No multi-touch attribution — relies on integration partners for MTA
- No free plan — only a 30-day trial, then paid from $75/mo
- Advanced features (AI, predictive) gated behind higher-priced tiers
- Pricing scales quickly with MAU and channel usage
- Can feel complex for small teams — built for mid-market and enterprise
- Advanced/Cutting Edge plans require sales calls for custom pricing
UMAP360
Free up to 10K users, then ₹5,000/mo
- CDP + Analytics + Attribution + Recovery
- INR pricing — no USD conversion
- Free plan for up to 10,000 users
- Self-serve — no sales calls required
- WhatsApp recovery included
Free plan with 10K users — CleverTap has no free tier (only 30-day trial)
Frequently Asked Questions
Ready to Switch from CleverTap?
Join hundreds of Indian businesses that chose UMAP360 over CleverTap. Start free — no credit card required.