Looking for a CleverTap Alternative?
CleverTap is a powerful engagement platform, but it lacks multi-touch attribution. UMAP360 combines engagement + analytics + attribution — starting free.
Why teams switch.
Engagement + attribution — with a free plan and transparent pricing
- 01
Multi-Touch Attribution Built In
CleverTap relies on integration partners (like Airbridge) for attribution. UMAP360 has 4 built-in MTA models (first-touch, last-touch, linear, time-decay) — see which campaigns drive revenue without extra tools.
- 02
Free Plan, Not Just a Trial
CleverTap offers a 30-day trial, then starts at $75/mo. UMAP360 has a permanent free plan for up to 5,000 users — no time limit, no credit card required.
- 03
Lightweight Web SDK
UMAP360's web SDK is ~8KB gzipped with event batching and retry logic. If your primary channel is web (Shopify, landing pages), UMAP360 is purpose-built for that.
UMAP360 vs CleverTap, side by side.
| UMAP360 This platform | CleverTap Competitor | |
|---|---|---|
| WhatsApp Campaigns | ✓ | ✓ |
| Email Campaigns | ✓ | ✓ |
| SMS Campaigns | ✓ | ✓ |
| Push Notifications | Coming Soon (Beta) | ✓ |
| In-App Messaging | Coming Soon (Beta) | ✓ |
| Multi-Touch Attribution | ✓ | Via partners |
| Funnel Analysis | ✓ | ✓ |
| Identity Resolution | ✓ | ✓ |
| Mobile SDKs | Coming Soon | ✓ |
| Free Plan (no time limit) | ✓ | ✗ |
✓ included · ✗ not on this platform · accent column = UMAP360
Common questions, honest answers.
CleverTap is a more mature engagement platform with push notifications, in-app messaging, RenderMax delivery technology, and mobile SDKs. UMAP360 focuses on WhatsApp/email/SMS recovery with built-in multi-touch attribution — something CleverTap requires third-party partners for. Choose CleverTap for broad mobile engagement; choose UMAP360 for attribution + recovery.
CleverTap has push notifications, in-app messaging, a visual journey builder, mobile SDKs (iOS/Android), RFM analysis, and AI-powered features at higher tiers. UMAP360 currently has a web SDK only and doesn't support push notifications or in-app messaging.
CleverTap starts at $75/mo (Rs 6,000/mo) for 5K MAU on the Essentials plan — affordable for early-stage teams. However, there's no free plan (only a 30-day trial), and costs scale with MAU and channels. UMAP360 offers a permanent free plan for up to 5K users.
Yes. UMAP360's web SDK won't conflict with CleverTap. A common setup is using UMAP360 for attribution and analytics while keeping CleverTap for push notifications and in-app messaging.
Switch from CleverTap.
Free up to 5K monthly users. INR-priced plans. Setup in five minutes.
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