Where we’re headed, and what we shipped.

The product roadmap and the full release history, together. Switch between them below.

Now

Mobile SDK

Native Android and Flutter SDKs for first-party tracking inside mobile apps.

Web SDK hardening

Consent controls (DPDP) and reliability improvements to the JavaScript SDK.

Next

India Commerce dashboard

COD vs prepaid split, RTO tracking, and tier-1/2/3 city breakdowns.

WhatsApp analytics

Delivery, read, reply, and recovery-revenue reporting for WhatsApp.

Lifecycle Optimizer

Journey-based messaging that adapts channel and timing to each user.

A/B experimentation

Test message and flow variants and read the results inline.

In-app messaging

Contextual in-product nudges tied to live behaviour.

Later

Predictive segments

Churn and COD-risk scoring with explainable signals.

WhatsApp auto-responders & bots

Two-way WhatsApp flows for recovery, confirmation, and support.

AI voice calls

Automated COD-confirmation calls to cut RTO losses.

Recommendations engine

Product and content recommendations from first-party behaviour.

Referral & loyalty

Native referral and rewards programs.

User flows

Visual path analysis across sessions.

More DataBridge connectors

Beyond CSV — Shopify, BigQuery, Google Sheets, and more.

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DPDP · GDPR · SHA-256 · SOC 2 in progress