Whitepapers and benchmarks, numbers worth quoting.
Annual State of Attribution, India funnel benchmarks by vertical, and our internal research on recovery channel performance. Featured report below; more drop monthly.
Featured report
India’s Attribution Crisis, 2026 edition.
47 companies. 20 cities. The first attribution benchmark report built for Indian digital businesses.
● Coming soon
The Hidden ₹3 Lakh Leak — India’s Digital Advertising Attribution Crisis
2026 Edition · 47 Companies · 20 Cities
- Real data from 47 companies across 20 Indian cities
- ₹3 Lakh average monthly revenue leaking per company
- 13.5% WhatsApp recovery rate analysis by industry
- Industry benchmarks for E-Commerce, SaaS, and Banking
PDF emailed on release
On methodology: the report is compiled from anonymized telemetry across 47 UMAP360 customers in 20 Indian cities, plus self-reported survey data from growth teams. Findings are cross-checked against industry-standard attribution research and noted where they diverge.
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