Case study · PropTech

Cubbon Technologies hit +19% with UMAP360.

Site-visit attribution lift. Site-visit attribution +19% with cross-device research-to-inquiry stitching.

The story
  1. 01

    The challenge

    Property research cycles ran 4–6 weeks across multiple devices. By the time someone booked a site visit, every attribution tool had timed out or lost the device chain. Lead recovery on incomplete enquiries was zero.

  2. 02

    The recovery loop

    Cross-device research-to-inquiry stitching held identity across the full research window. WhatsApp follow-up fired on incomplete enquiries within 60 minutes. Long-window click-ID persistence gave Meta and Google credit where it was due.

  3. 03

    First quarter

    Visit attribution lifted 19% across the long research window. Lead recovery via WhatsApp followup added 14% on top. Cross-device match held at 78% across multi-week journeys. CAC dropped 16% as channel mix corrected.

Impact

The measured outcome.

  • +19%

    Visit attribution.

  • 14%

    Lead recovery.

  • 78%

    Cross-device.

  • 16%

    CAC reduction.

Property research takes weeks across multiple devices. We never knew which channel actually drove the site-visit booking. UMAP360 reconstructed the timeline — visit attribution lifted 19% and lead recovery via WhatsApp added another 14%.
Cubbon Technologies logo
Manjunath B.S.
Co-Founder, Cubbon Technologies · Bangalore
+19%visit attribution

Run the same loop on your funnel.

Free up to 10K monthly users. INR-priced plans. Setup in five minutes.

DPDP · GDPR · SHA-256 · SOC 2 in progress

We use cookies for analytics — to understand how visitors use UMAP360 and improve the product. Essential cookies (session, forms) always run; analytics cookies wait for your call. See cookie policy.