Hitech Logistics Solutions hit +21% with UMAP360.
Shipper-source attribution lift. Shipper-source attribution +21% with quote-recovery flows across app and web.
- 01
The challenge
Quote requests dropped before completion at a high rate — and re-engagement was manual. Shipper source attribution was unreliable across app and web journeys. Ad mix was hard to optimise without clean source data.
- 02
The recovery loop
Quote-recovery flows fired automatically on incomplete requests with WhatsApp re-engagement. Cross-platform identity (app + web) held the journey together. Server-side click capture restored Meta and Google source attribution.
- 03
First quarter
Shipper-source attribution lifted 21% as the cross-platform stitching exposed assist credit. Quote re-engagement recovered 12% of incomplete requests. Cross-platform match hit 81%. CAC dropped 14% with the corrected ad mix.
The measured outcome.
- +21%
Shipper source.
- 12%
Quote re-engagement.
- 81%
Cross-platform.
- 14%
CAC reduction.
“Quote requests dropping before completion was killing our pipeline. UMAP360’s cross-platform attribution showed us the leak and the recovery flows brought 12% of those quotes back. Shipper source attribution lifted 21% on top.”
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