Case study · HealthTech

VConnect Healthcare Tech hit 11% with UMAP360.

Appointment-recovery rate on missed slots. Appointment recovery 11% with DPDP-compliant WhatsApp re-engagement on missed slots.

The story
  1. 01

    The challenge

    Missed appointments were a quiet leak — patients booked but didn’t show, and reception staff didn’t have time for manual follow-up. DPDP compliance ruled out most attribution tools that stored raw PII.

  2. 02

    The recovery loop

    SHA-256 hashed identifiers replaced raw PII end-to-end. WhatsApp re-engagement on missed slots fired automatically, with patient-name personalisation maintained across the hashed identity layer. Audit logs covered every touch.

  3. 03

    First quarter

    Appointment recovery rate held at 11% on missed slots — patients who would otherwise have churned to a competing clinic. Patient-source attribution lifted 26%. 100% DPDP-compliant by platform design — no exceptions, no post-hoc patches.

Impact

The measured outcome.

  • 11%

    Appointment recovery.

  • +26%

    Patient source.

  • 13%

    Drop nudges.

  • 100%

    Compliance.

Patient privacy was non-negotiable, and most attribution tools failed our DPDP review. UMAP360’s hashed-PII model passed compliance and gave us 11% appointment recovery on missed slots — patients we’d otherwise lose.
VConnect Healthcare Tech logo
Dr. Anitha Rao
Founder, VConnect Healthcare Tech · Vijayawada
11%appointment recovery

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