Case study · E-Commerce

Krishna Digital Solutions hit ₹41k with UMAP360.

Revenue recovered in the first 6 weeks. ₹41k recovered in 6 weeks with WhatsApp cart triggers and cleaner Google + Meta attribution.

The story
  1. 01

    The challenge

    Cart abandonment was high and recovery was non-existent — no WhatsApp loop, no email retargeting that survived cookie-blocked Safari users. Google and Meta reports disagreed on which carts came from which campaign.

  2. 02

    The recovery loop

    WhatsApp cart triggers fired within 30 minutes of abandonment. Click-IDs captured server-side restored Google and Meta attribution accuracy across cookie-blocked sessions. Identity stitched anonymous browse to checkout.

  3. 03

    First six weeks

    ₹41,000 in revenue recovered through WhatsApp cart triggers at an 8.4% recovery rate. Attribution lifted 21% — the channel mix the dashboard had been showing was 28% off-target. Platform paid for itself in the third week.

Impact

The measured outcome.

  • 8.4%

    Cart recovery.

  • +21%

    Attribution lift.

  • ₹41k

    Revenue recovered.

  • 3.8x

    Platform ROI.

₹41,000 recovered in six weeks from carts that would have gone cold. The Google and Meta attribution clarity was a side benefit — what we really needed was the WhatsApp recovery loop, and UMAP360 shipped it day one.
Krishna Digital Solutions logo
Ravi Kumar
CEO, Krishna Digital Solutions · Vijayawada
₹41kcart recovery

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