Deccan E-commerce Services hit ₹58k with UMAP360.
Revenue recovered in the first 6 weeks. ₹58,000 recovered via WhatsApp triggers in 6 weeks at an 8.4% cart-recovery rate.
- 01
The challenge
74% cart abandonment with zero recovery capability. Over 65% of traffic was cookie-blocked, making Meta and Google attribution unreliable. Monthly ad spend of ₹4.5L was producing unclear ROI.
- 02
The recovery loop
Triple-Stitch identity resolution went live with WhatsApp recovery triggers. Ad click IDs captured server-side. Funnel tracking set up across web and mobile in under three days.
- 03
Six weeks in
₹58,000 recovered via WhatsApp triggers at an 8.4% recovery rate. Attribution clarity improved from 26% to 79%. The platform paid for itself by week five.
The measured outcome.
- ₹58k
Revenue recovered.
- 8.4%
Cart-recovery rate.
- +29%
Attribution lift.
- 4.1x
Platform ROI.
“Within 6 weeks we could actually see which ads were driving real orders. The WhatsApp recovery was the first time we recovered abandoned carts at scale — ₹58,000 that would have just been lost.”
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