Namma Tech Solutions hit +33% with UMAP360.
Lead-attribution lift. Lead attribution lifted +33% with WhatsApp drop-recovery feeding qualified pipeline.
- 01
The challenge
Lead-source attribution had been guesswork for two years — Google and Meta reports disagreed by 40%. Monthly ad spend was producing leads but no one could trace which campaign actually earned each qualified pipeline entry.
- 02
The recovery loop
Server-side click-ID capture closed the gap between Meta + Google clicks and the dashboard’s lead records. WhatsApp drop-recovery added a second pass on cooled-down enquiries within 60 minutes of dropoff.
- 03
First quarter
Lead attribution lifted 33% — half from cleaner source tagging, half from server-side click-IDs that survived ad-block. CAC dropped 15% by reallocating spend away from over-credited channels. WhatsApp recovery added a 7.6% pipeline lift on top.
The measured outcome.
- +33%
Lead attribution.
- 15%
CAC reduction.
- 7.6%
WhatsApp recovery.
- +19%
Pipeline lift.
“For two years our lead-source reporting was guesswork. UMAP360 stitched the click chain server-side and we finally saw which Google and Meta campaigns were earning real qualified leads. Recovery via WhatsApp added another 7.6% on top of what we thought was already lost.”
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