NexGen Softech Pvt Ltd hit +19% with UMAP360.
Demo-to-enroll conversion lift. Demo-to-enroll +19% with multi-device student stitching and WhatsApp reminders.
- 01
The challenge
Tier-2 city EdTech meant family devices: phones, shared laptops, family iPads. Every research session looked like a different prospect. Demo conversion was undermeasured because no one tied the journeys together.
- 02
The recovery loop
Multi-device student stitching joined family-device sessions into a single household identity. Automated WhatsApp reminders, addressed by name, went to the actual decision-maker (parent or student) based on enrolment role.
- 03
First cohort
Demo-to-enrol lifted 19%. Student-match rate at 71% across multi-device journeys. WhatsApp reminders earned 12% click-back. Attribution lifted 28% as the household stitching surfaced actual conversion paths.
The measured outcome.
- +19%
Demo-to-enroll.
- 71%
Student match.
- 12%
WhatsApp clicks.
- +28%
Attribution lift.
“Vijayawada families spread their research across phones, tablets, and family laptops. The old funnel treated each as a different person. UMAP360 stitched them into one journey — demo-to-enrol lifted 19% and our WhatsApp reminders actually reach the right family member now.”
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