Metropolis Learning Hub hit +23% with UMAP360.
Demo-to-enroll conversion lift. Demo-to-enroll conversion lifted +23% with cross-device parent-student stitching.
- 01
The challenge
74% of parents researched courses on desktop while students enrolled on mobile — and the funnel treated them as separate visitors. Every multi-device journey broke attribution and demo-to-enrol conversion was stuck at 18%.
- 02
The recovery loop
Cross-device parent-student stitching joined the desktop research session to the mobile enrolment. Automated WhatsApp reminders went out 24 hours and 72 hours after a demo, addressed to the parent on file.
- 03
First cohort
Demo-to-enrol lifted 23%, with 74% of multi-device journeys correctly stitched into a single timeline. WhatsApp reminders earned a 14% click-back rate. Attribution accuracy lifted 31%.
The measured outcome.
- +23%
Demo-to-enroll.
- 74%
Device match.
- 14%
WhatsApp reminders.
- +31%
Attribution lift.
“Parents browse on desktop, students enrol on mobile — our funnel was constantly breaking at that hand-off. UMAP360’s cross-device stitching closed the gap. Demo-to-enrol jumped 23% in the first cohort.”
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