Silicon Valley Innovations hit +27% with UMAP360.
Candidate-source attribution lift. Candidate-source attribution +27% with cross-device application-drop recovery.
- 01
The challenge
Candidate-source attribution was opaque — three different ATS exports gave three different rankings of which job-board was driving qualified applicants. Cost-per-hire was creeping up with no way to course-correct.
- 02
The recovery loop
Server-side click capture stitched job-board referrals to ATS application records. Drop-recovery via WhatsApp re-engaged candidates who started but didn’t finish their application within 24 hours.
- 03
Three months in
Candidate-source attribution lifted 27% — Naukri turned out to be carrying assists Indeed was getting credit for. Cross-device match rate hit 76%. Cost-per-hire dropped 14% by reallocating spend on the corrected channel mix.
The measured outcome.
- +27%
Candidate source.
- 12%
Drop recovery.
- 76%
Cross-device.
- -14%
Cost-per-hire.
“Candidate-source attribution was a black hole. We were paying for sources that weren’t actually delivering qualified applicants. UMAP360 surfaced the truth and our cost-per-hire dropped 14% in three months.”
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