Case study · B2B SaaS

TechBridge Solutions Pvt Ltd hit +34% with UMAP360.

Trial-attribution lift. Trial attribution +34% with cleaner ad-spend allocation across desktop and mobile.

The story
  1. 01

    The challenge

    Trial signups crossed 30-day cycles between first ad click and conversion. Every attribution model collapsed somewhere in that window — channels that looked weak were actually mid-funnel assists, and CAC numbers were unreliable.

  2. 02

    The recovery loop

    Click-IDs captured server-side persisted across the full 30-day window. PQL flagging on behavioural triggers fed real-time signals to the CRM. Cross-device match held trial-to-paid identity together across browser changes.

  3. 03

    First quarter

    Trial attribution lifted 34% with the long-window stitching. CAC dropped 18% as channel assist credit became visible. PQL quality lifted 24% — leads were genuinely warmer, not just more numerous.

Impact

The measured outcome.

  • +34%

    Trial attribution.

  • 18%

    CAC reduction.

  • 79%

    Cross-device.

  • +24%

    PQL quality.

30-day trial cycles broke every attribution tool we’d tried. UMAP360 carried first-touch credit through the full sales window with assist credit on every channel. CAC dropped 18% once we could see the real picture.
TechBridge Solutions Pvt Ltd logo
Aditya Iyer
Head of Marketing, TechBridge Solutions · Hyderabad
+34%trial attribution

Run the same loop on your funnel.

Free up to 10K monthly users. INR-priced plans. Setup in five minutes.

DPDP · GDPR · SHA-256 · SOC 2 in progress

We use cookies for analytics — to understand how visitors use UMAP360 and improve the product. Essential cookies (session, forms) always run; analytics cookies wait for your call. See cookie policy.