TechBridge Solutions Pvt Ltd hit +34% with UMAP360.
Trial-attribution lift. Trial attribution +34% with cleaner ad-spend allocation across desktop and mobile.
- 01
The challenge
Trial signups crossed 30-day cycles between first ad click and conversion. Every attribution model collapsed somewhere in that window — channels that looked weak were actually mid-funnel assists, and CAC numbers were unreliable.
- 02
The recovery loop
Click-IDs captured server-side persisted across the full 30-day window. PQL flagging on behavioural triggers fed real-time signals to the CRM. Cross-device match held trial-to-paid identity together across browser changes.
- 03
First quarter
Trial attribution lifted 34% with the long-window stitching. CAC dropped 18% as channel assist credit became visible. PQL quality lifted 24% — leads were genuinely warmer, not just more numerous.
The measured outcome.
- +34%
Trial attribution.
- 18%
CAC reduction.
- 79%
Cross-device.
- +24%
PQL quality.
“30-day trial cycles broke every attribution tool we’d tried. UMAP360 carried first-touch credit through the full sales window with assist credit on every channel. CAC dropped 18% once we could see the real picture.”
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