UMAP360 connects to the analytics and data tools you already use — so your events flow where you need them, and your data can be analyzed wherever your team works. This page covers Google Analytics 4 plus the data platforms UMAP360 supports today: CleverTap, Segment, and BigQuery.
Before you start, it helps to know that each integration moves data in a specific direction. Some bring data into UMAP360, and some push data out to another tool. Knowing which is which sets the right expectation for what you'll see.
Google Analytics 4
Google Analytics 4 is an export-only destination. UMAP360 forwards your events to GA4 — it does not pull GA4-collected data back into UMAP360.
Want GA4 data inside UMAP360?
There's no GA4 import. If you want to analyze that traffic in UMAP360, send events to UMAP360 directly with the SDK rather than routing them through GA4. See Install the SDK.
Before you connect, grab two values from GA4:
- In GA4, open Admin → Data Streams and select (or create) a Web stream.
- From the stream's detail panel, copy the Measurement ID (it looks like
G-XXXXXXXXXX). - Under Measurement Protocol API secrets, click Create and copy the new secret value.
Then connect in UMAP360:
- Go to Connectors and click Google Analytics.
- In the Connect modal, paste your Measurement ID and API Secret.
- Click Save.
Once connected, UMAP360 forwards your events to GA4. Where a clear GA4 equivalent exists, event names are mapped automatically (for example, a captured payment becomes a GA4 purchase, and a created refund becomes a refund). The first export covers the last 30 days; after that, each run sends everything new since the last successful export.
CleverTap
CleverTap is an export integration — UMAP360 sends data to CleverTap.
What it brings: your user profiles and identified events, so you can run CleverTap's segmentation, journeys, and messaging on UMAP360 data.
To connect, go to Connectors, click CleverTap, enter your Account ID and Passcode, choose your sync settings (profile sync, event export, and audience sync), then Save.
Anonymous events are skipped
CleverTap is identity-keyed, so only events tied to a known person are exported. Purely anonymous events aren't sent — they'd collapse into a single "anonymous" profile and add noise without helping you segment or message.
Segment
Segment is an import integration — it sends data into UMAP360.
What it brings: your track, identify, page, and screen events, so behaviour you already collect through Segment shows up in UMAP360.
To connect:
- Go to Connectors and click Segment.
- Copy the webhook URL UMAP360 gives you.
- In your Segment workspace, add a Webhook destination and paste that URL.
- Add any event transformation rules you need, then click Verify Connection.
Group calls aren't imported
UMAP360 is organized around individual users, so Segment group calls are intentionally skipped. identify calls are also skipped if they carry no user identifier.
BigQuery
BigQuery is an export integration — UMAP360 pushes data out to your warehouse.
What it brings: your event stream, profile data, and analytics aggregates land in BigQuery, so your team can run advanced analysis that goes beyond the built-in dashboards.
To connect:
- Go to Connectors and click BigQuery.
- Upload your Google Cloud service account key.
- Enter the BigQuery dataset name.
- Choose what to export (events, profiles, analytics), how often, and your table naming convention.
- Click Save.
Which direction does each go?
| Integration | Direction | What you get |
|---|---|---|
| Google Analytics 4 | Export only | UMAP360 events forwarded to GA4 |
| CleverTap | Export only | Profiles + identified events sent to CleverTap |
| Segment | Import only | track, identify, page, screen events into UMAP360 |
| BigQuery | Export only | Events, profiles, and analytics aggregates into your warehouse |
Keep your credentials safe
Connector credentials are stored securely. For your protection, credential fields aren't pre-filled when you edit an existing connector — you re-enter them each time you save. It's good practice to rotate API keys and secrets periodically.
Next steps
- New to connectors? Start with the Connecting your data overview.
- Want web analytics in UMAP360 directly? Install the SDK and verify your events.
- Connecting ad accounts too? See Connect ad platforms.
- Something not syncing? Check Connector health and troubleshooting.
Last updated 2026-06-11