Once your campaigns are live, the Engagement area becomes your recovery scoreboard. This page covers how to run campaigns, read the recovery numbers, and tell which campaigns are actually winning back revenue.
How recovery is attributed
Recovery is revenue you win back because of a message you sent. The chain is simple:
- A campaign trigger fires on a moment worth saving — an abandoned cart, an abandoned browse, a win-back opportunity, a price drop, or a failed payment.
- UMAP360 sends the message (Email, SMS, or WhatsApp) to that person.
- If that person later purchases, the revenue from that purchase is credited back to the campaign as recovered revenue.
So every figure you see under recovery answers one question: how much business did your messages bring back that might otherwise have been lost?
Recovery is revenue, not just opens
Opens and clicks tell you a message landed. Recovery tells you it worked — someone got the nudge and went on to buy. That's the number to optimise for.
Reading the recovery overview
The top of the Engagement page shows your recovery analytics at a glance. A date-range picker (7, 15, 30, or 90 days, or a custom range) scopes the headline cards and the channel breakdown to the window you choose.
The headline KPI cards are:
| Metric | What it tells you |
|---|---|
| Total Recovered | Revenue won back by your campaigns in the selected window |
| Messages Sent | How many messages went out in that window |
| Recovery Rate | The share of triggered people who went on to convert |
Each card also shows a "vs last period" change, compared against the previous window of equal length — so a 30-day view compares to the 30 days before it. That's your quick read on whether recovery is trending up or down.
A Channel Breakdown pie sits alongside the cards, splitting recovery across Email, SMS, and WhatsApp so you can see which channel is pulling its weight.
Watch the right window
Move the date range to match how you think about performance — a 7-day view to react to a recent push, 90 days to judge a channel or trigger over time. The "vs last period" figure adjusts automatically.
The spend-vs-recovered trend
Below the cards, the Recovery vs Ad Spend trend chart plots recovered revenue against your ad spend over a fixed 30-day view. This is the chart that ties engagement back to the bigger picture: it shows whether the revenue your messages recover is keeping pace with what you're spending to acquire customers in the first place. Unlike the cards above, this chart always shows the last 30 days regardless of the date picker.
Comparing campaigns
Each campaign carries its own performance figures, shown inline on the campaign row and in its expanded workspace. Use them to compare campaigns side by side and find your best and worst performers.
| Metric | Meaning |
|---|---|
| Sent | Messages successfully sent |
| Delivered | Messages confirmed delivered |
| Opened | Messages opened (Email only) |
| Clicked | Links clicked inside the message |
| Recovered | Revenue attributed back to this campaign |
Read these as a funnel. If Sent is high but Delivered is low, you likely have a deliverability or contact-quality problem. If delivery and opens look healthy but Recovered stays flat, the message is landing but not persuading — that's a template or offer problem, not a channel one.
You can also see firing activity per channel — for WhatsApp and SMS, delivery and response, and for Email, open and click rates — to judge which channel is carrying each campaign.
Running and adjusting campaigns
A campaign's status is what turns its trigger on or off:
- Active campaigns are live and will fire on their trigger event.
- Pause and Resume stop and restart firing without losing the campaign.
- Draft campaigns aren't live yet and can't be paused or resumed — launch them first.
To change what a campaign listens for or how it reads, use Edit Details to adjust the trigger or Edit Flow to reshape the message sequence. Review your recovery rate weekly and pause or rework any campaign that consistently underperforms.
Testing variants
Flows include an A/B split step, so you can route a campaign down named variants and compare which one recovers more. A great way to settle "which subject line wins" with real revenue, not guesses. See building flows for how to set one up.
Next steps
- Engagement overview — how triggers, templates, and campaigns fit together
- Building flows — design multi-step recovery sequences
- Message templates — write the messages your campaigns send
- Channels — set up Email, SMS, and WhatsApp delivery
- Attribution — see recovery alongside your wider revenue picture
Last updated 2026-06-11