Audiences (also called segments) are saved groups of people who match conditions you define — like "anyone who viewed a product in the last 30 days" or "customers on the premium plan." Build an audience once, then reuse it to target an engagement campaign or to focus your analysis on the people who matter.
What you can build
The Audience Builder lives under 360 Tools > Audience Builder. You create an audience by stacking up to 10 conditions and choosing how they combine:
- Match ALL — a person must satisfy every condition (AND logic). Use this to narrow tightly.
- Match ANY — a person qualifies if they meet at least one condition (OR logic). Use this to cast a wider net.
Each condition is built on a field, and the available comparisons adapt to what the field is. The fields you can build on:
| Build on | Examples of what you can ask |
|---|---|
| Event count | performed an event a certain number of times |
| Last seen / First seen | active (or first active) within / before a number of days |
| Identified | is a known customer vs. still anonymous |
| Event name | performed (or never performed) a specific event |
| Page viewed | visited a particular page |
| City / Country | located in a place you name |
| Device type / Browser | on mobile vs. desktop, a given browser |
| Trait | a profile property you've set, e.g. plan = premium |
| Session count | number of visits over time |
Numeric fields compare with greater-than / less-than / equals; text fields with equals, contains, or starts-with; date fields with windows like "within the last N days"; and event fields with "performed," "did not perform," or "performed at least N times."
Creating an audience
- Go to 360 Tools > Audience Builder and click Create Audience.
- Add one or more conditions — for example, performed "purchase" in the last 30 days, or trait "plan" equals "premium."
- Choose Match ALL or Match ANY to combine them.
- Name the audience and click Save.
You can keep up to 100 audiences per organization, shown newest-first, and edit any of them later.
Size estimates are still maturing
The "users" count shown on a saved audience may read as 0 for now. The condition logic is saved and ready to use, but automatic size estimation for builder-created audiences isn't fully wired up yet — so treat the count as pending rather than as a true zero.
From draft to live
Every audience moves through a simple lifecycle:
- Draft — created and saved, not yet in use.
- Active — switched on and available to target.
- Paused — temporarily switched off without deleting it.
Expand an audience card to flip it between Active and Paused at any time. Pausing is handy when you want to stop targeting a segment for a while but keep its definition intact.
Using an audience
Once an audience is active, you can put it to work in two ways:
- Engagement campaigns — target a segment with an Email, SMS, or WhatsApp message. See Engagement.
- Analysis — focus your reporting on a specific cohort of customers.
Syncing audiences to ad platforms
If your organization has at least one active advertising connector, an Ad Sync option appears on the expanded audience card. From there you can push the segment to a connected ad platform:
- Google Customer Match
- Meta Custom Audiences
A status badge shows where each sync stands — queued, syncing, synced, or failed — so you can confirm the segment reached the platform before you build campaigns around it.
No Ad Sync option showing?
The Ad Sync control only appears when an ad platform is connected. Connect Google Ads or Meta first — see Connect ad platforms.
A failed sync needs attention
A failed badge means the segment did not reach the ad platform — usually a connector that needs reconnecting. Check Connector health and troubleshooting before relying on that audience for ad targeting.
Next steps
- Customers overview — how profiles and segments fit together
- Identity resolution and merging — how anonymous visitors become known customers
- Engagement overview — turn an audience into a campaign
- Connect ad platforms — enable Ad Sync
Last updated 2026-06-11