UMAP360 turns the data you collect into answers you can act on. Insight lives in two complementary places: a fast at-a-glance Home screen for your daily check-in, and a deeper set of prebuilt dashboards, an Analytics explorer, an events dictionary, and alerts for when you want to dig in.
Start at Home
The first screen you see after signing in is your Home dashboard — a quick health check of your growth metrics, with intelligence cards for identity stitching, ad-spend recovery, and engagement activity. It's designed to be glanced at daily, then jumped off from.
If you're setting things up for the first time, the build your first dashboard guide walks through reading the Home cards step by step.
A library of deep-dive dashboards
Beyond Home, UMAP360 ships a set of focused, ready-made dashboards — each one zooms in on a specific part of your growth story. You'll find them all in the Dashboards hub, shown as preview cards with a short description and a widget count so you can pick the right one at a glance.
A quick tour of what's available:
| Dashboard | What it answers |
|---|---|
| Revenue Overview | How efficient is my ad spend, and how much revenue am I recovering? |
| User Acquisition | How do anonymous visitors become identified customers? |
| Product Analytics | How are people using my product? |
| Marketing Performance | How well are my campaigns and channels converting? |
| Customer Health | How healthy is my overall user base? |
| Retention Analysis | How well do I keep users over time, by cohort? |
| Attribution Models | Which channels and touchpoints actually drive conversions? |
| Ad Performance | How are my Google and Meta campaigns performing? |
The Ad Performance dashboard needs your ad platforms connected first — see connect ad platforms.
For a closer look at how these dashboards work and what each widget shows, see the dashboard library. Funnels and identity-resolution views are covered in analytics and funnels, and the attribution models in attribution.
Explore your data in Analytics
When a prebuilt dashboard doesn't answer your exact question, the Analytics explorer lets you dig into event trends, user breakdowns, your top events, page-level views, and funnel conversion across the date range you choose. It's the place to investigate a specific campaign, release window, or unexpected spike.
See analytics and funnels for a full walkthrough.
Look up any event
Every event you track has a place in the events dictionary — your reference for what's firing, what it means, and the data it carries. It's where you confirm that important events like purchases and sign-ups are landing as expected. Details live in events and dictionary.
Get notified with Alerts
You don't have to watch a dashboard to catch a problem. Alerts let you set rules on the metrics that matter and get notified — in-app, by email, or by webhook — when a condition is met. A daily digest keeps everything in one place. Learn more in alerts.
A few things that hold true everywhere
- Dashboards load instantly. Stats are pre-computed and refreshed in the background, so you're never waiting on a chart to draw.
- Date ranges apply across the board. Pick from preset windows (7, 15, 30, or 90 days) or set a custom range, and the metrics recompute for that period.
- Trends compare for you. Most metrics show how they've changed versus the previous equivalent period, so a number always comes with context.
Build the habit
Use Home for a daily health check, then drill into the specific dashboard that matters that day. Bookmark the dashboards you open most for one-click access.
Next steps
- New here? Start with build your first dashboard.
- Browse every dashboard in the dashboard library.
- Set up alerts so the platform tells you when something changes.
- Make sure your data is flowing — see connecting your data.
Last updated 2026-06-11