The Home dashboard is the first screen you see after signing in — an at-a-glance health check of your growth. It's designed for a quick daily look: are visitors turning into known customers, is ad spend coming back as revenue, and is your engagement firing?
While your account is brand new, Home guides you instead of showing empty numbers: you'll see a setup banner and prompts to install the tracker and connect a data source. As events arrive, the real cards take over.
The three intelligence cards
Once data is flowing, the UMAP360 Intelligence section shows three cards.
Identity Stitch
How well anonymous visitors are becoming known customers. A funnel runs from Anonymous → Attributed (matched to partial signals like ad click IDs) → Identified (a confirmed identity). The headline stitch rate tells you the share of profiles connected to a known identity.
Reading the funnel
A big anonymous bar with a small identified bar usually means you should send
more identify signals from your login or checkout flow — see Customers &
identity.
Ad Spend vs Recovered Revenue
Your north-star card: total ad spend against the revenue recovered through UMAP360 messages, with a "recovered / still leaking" bar and a breakdown of Google vs Meta spend. A small status dot shows whether your ad connectors are synced.
Recovery Monitor
What your engagement is doing for the selected period: triggers fired, conversions from those triggers, and revenue recovered, plus a per-channel breakdown across WhatsApp, Email, and SMS.
Find anything fast
The Quick Search box ("What do you want to know?") is the fastest way around. As you type, it groups matches into pages, dashboards, tools, and live metrics — so you can pull up a number like Total Events or Stitch Rate without leaving Home.
Recent activity
Below the cards, Recent Events lists your latest activity — each row shows the event, the person (linked to their profile, or Anonymous), and how long ago it happened. View all events → opens the full Events page.
Change the time window
The Intelligence header has a date-range picker with 7-, 15-, 30-, and 90-day presets plus a custom range. Changing it recomputes all three cards for that window, so you can compare last week to last month at a glance. (All-time figures like Total Events don't change with the picker.)
When the numbers update
Your dashboard reads from pre-computed stats so it loads instantly, and those stats refresh automatically about once a day. The header shows a last updated time, and a Refresh Data button recomputes on demand. When you change the date range, the three cards recompute live for that window.
Brand-new accounts
A workspace with no stats yet shows a "no data yet" message until the first background refresh runs. Once your first events land and the stats populate, the cards fill in.
Go deeper
Home is the summary. When you want detail, the full library covers revenue, acquisition, product usage, retention, and attribution — see Dashboards & analytics.
Next step
You've got data flowing and you can read it. Before you rely on UMAP360, run through the Go-live checklist.
Last updated 2026-06-11