UMAP360 ships with a set of ready-made, deep-dive dashboards — each one built around a single question you're trying to answer about your growth. You don't have to build anything: open a dashboard and the numbers are already there. This page walks through what each one covers so you can jump straight to the right one.
You'll find them all on the Dashboards hub, where each dashboard appears as a preview card with a short description. For a wider view of how dashboards work and how to read them, see the dashboards overview.
What every dashboard shares
A few things work the same way no matter which dashboard you open:
- Date-range filtering — pick a preset range (7, 15, 30, or 90 days) or set a custom window. Everything on the page updates to match.
- Trend indicators — most metrics show the percentage change versus the previous equivalent period, so you can see at a glance whether things are moving up or down.
- Instant loading — figures are pre-computed and refreshed daily, so dashboards open quickly instead of crunching numbers live.
- Responsive layout — charts and widgets adapt to your screen size.
Start broad, then drill in
Use date-range filters to focus on the period that matters, then dive into a specific dashboard below. Trend indicators always compare your selected range to the previous equivalent period.
The dashboards
Each dashboard answers a different question. Here's the quick map:
| Dashboard | The question it answers |
|---|---|
| Revenue Overview | Is my ad spend paying off, and how much revenue am I winning back? |
| User Acquisition | How do anonymous visitors turn into known customers? |
| Product Analytics | How are people actually using my product? |
| Marketing Performance | Are my campaigns and automations working? |
| Customer Health | How healthy is my overall user base? |
| Retention Analysis | Do people stick around over time? |
| Attribution Models | Which channels and touchpoints really drive conversions? |
| Ad Performance | How are my Google and Meta ad campaigns performing? |
Revenue Overview
Understand how efficient your ad spend is and how much revenue you're recovering across channels. You'll see ad-spend trends broken down by platform, revenue recovered through your engagement campaigns, a return-on-investment view comparing spend against recovered revenue, and month-over-month comparisons. Most useful for tracking growth ROI at a glance.
User Acquisition
Track how people move from anonymous visitors to identified customers. It shows an identity funnel (anonymous → attributed → identified), a first-touch breakdown of where new people come from (organic, paid, referral, direct), how your identity-resolution rate trends over time, and how many new profiles you're adding. Good for optimizing the top of your funnel.
Product Analytics
See how people interact with your product. You get daily event-volume trends, a ranked list of your most-fired events, session counts and average session length, and average events per session — a simple read on engagement depth.
Marketing Performance
Measure how well your campaigns and automations are working. It breaks down how often your campaign triggers fire, performance by channel (Email, SMS, and WhatsApp), conversion rates by campaign and channel, and the revenue attributed to each channel. The go-to view for tracking recovery effectiveness.
Customer Health
Monitor the overall health of your user base. You'll see new-and-returning profile trends, the share of profiles with a known identity over time, and a breakdown of profiles by identity state (identified versus anonymous). Helpful for spotting churn risk and engagement shifts.
Retention Analysis
Understand how well you keep users over time using cohort analysis. It includes cohort retention grids (a heatmap where darker cells mean higher retention), retention curves showing decay for each cohort, the ability to filter cohorts by acquisition source, weekly-or-monthly cohort grouping, and date windows of 3, 6, or 12 months — or a custom range.
In the grid, each row is a cohort (people who first appeared in a given week or month), each column is a period after they arrived, and each cell shows the percentage of that cohort still active in that period.
Check retention monthly
Retention is a great long-term read on product-market fit — a quick monthly look keeps you ahead of any drop-off.
Attribution Models
Understand which channels and touchpoints drive conversions, using several models side by side: First Touch, Last Touch, Linear (equal credit to every touchpoint), and Time Decay (more credit to touchpoints closer to the conversion). You can view top conversion paths, set a 7-, 30-, or 90-day lookback window, choose between identity-based and event-based conversions, and compare models head to head. For a deeper walkthrough, see attribution.
Ad Performance
Monitor your Google Ads and Meta Ads campaigns with attribution back to real customer profiles. It surfaces headline metrics (spend, ROAS, conversions, CPA), spend-and-ROAS trend lines, a sortable table of every campaign, a side-by-side Google-versus-Meta comparison, an ad-click-to-conversion journey view, a device breakdown, return on ad spend by cohort, and the link from individual ad clicks to customer profiles.
Connect your ad platforms first
The Ad Performance dashboard needs your Google Ads and/or Meta Ads accounts connected before it can show data. See connect ad platforms.
Next steps
- New to dashboards? Start with the dashboards overview.
- Want to dig into events and funnels? See analytics and funnels.
- Set up notifications when a metric crosses a line — see alerts.
- Connect a data source to fill these dashboards — see the connecting your data overview.
Last updated 2026-06-11