UMAP360 is a growth operating system — one place to bring your behavioural data, ad spend, and store orders together, resolve them to real customers, and turn that into the dashboards and engagement campaigns that win revenue back.
It's built for D2C brands, startups, and mid-market teams that want a complete growth stack — event tracking, identity resolution, deep-dive analytics, and multi-channel messaging — without stitching five tools together.
How the pieces fit
Everything in UMAP360 follows the same four-step shape:
- Collect — a lightweight tracker on your website or app captures page views, clicks, and custom events, while connectors pull in ad spend, orders, and payments from the platforms you already use.
- Resolve — anonymous visitors are automatically stitched to known customers as signals arrive (a login, an email, a click ID), so one person's journey stays connected across devices and sessions.
- Understand — pre-built dashboards turn that unified data into revenue, acquisition, product, retention, and attribution views that load instantly.
- Engage — trigger rules and multi-step flows send personalised messages over WhatsApp, Email, and SMS to recover carts and re-engage customers.
You don't have to adopt all four at once. Most teams start by getting data flowing, read their first dashboard, and add engagement later.
What you'll find in this section
This section takes you from a brand-new account to a working setup:
- Core concepts & glossary — profiles, events, identity stitching, attribution, audiences, and the vocabulary the rest of these docs use.
- Create your account — sign up, verify your email, and create your workspace.
- Install the tracker — add the snippet to your site and send your first event.
- Verify events are flowing — confirm your data is landing before you build on it.
- Your first dashboard — read the numbers that matter on day one.
- Go-live checklist — everything to tick off before you rely on UMAP360.
Just here to integrate?
If you're a developer wiring up the tracker or API, the developer documentation has the full SDK reference, REST API, and code examples. This help center is the product-side companion.
Where to go next
New to the platform? Start with Core concepts & glossary to learn the vocabulary, then create your account. Already signed up and want data flowing? Jump straight to Install the tracker.
Last updated 2026-06-11